From the leading experts on paradox comes an insightful and inspiring book for using both/and thinking to make more creative, flexible, and impactful decisions in a world of competing demands—a guide to life, work, and leadership. Life is full of paradoxes. How can we each express our individuality and be a team player? How do we balance work and life? How can we take care of ourselves while supporting others? How can we manage the core business while innovating for the future? For many of us, these competing and interwoven demands are a source of conflict. Since our brains love to make either-or choices, we choose one option over the other. We deal with the uncertainty by asserting certainty. There's a better way. In Both/And Thinking, Wendy Smith and Marianne Lewis help readers cope and thrive with multiple, knotted tensions at the same time. Drawing from more than twenty years of pioneering research, they provide an actionable framework for transforming these tensions into opportunities for innovation and personal growth. Filled with practical advice, groundbreaking research, and fascinating stories, Both/And Thinking will completely change the way you approach your most vexing problems.