logoDreamLab

    Content Hub

    HomeExploreCategoryFree Library

    Connect

    HistorySaved

    Control

    Update Premium

    What's it about?

    Ebook Overview

    Recommended Ebooks

    Invisible Influence

    Invisible Influence

    Jonah Berger
    7h 30m 0s
    PDF
    English

    What's it about?

    Business
    Business
    Sales
    Sales

    Ebook Overview

    The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.


    If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

    Recommended Ebooks

    Big Mistakes

    Big Mistakes

    Business
    Michael Batnick
    How to Smell a Rat

    How to Smell a Rat

    Business
    Ken Fisher, Lara Hoffmans
    Play Nice But Win

    Play Nice But Win

    Business
    Michael Dell
    The Toyota Way

    The Toyota Way

    Business
    Jeffrey Liker

    Recommended Ebooks

    Big Mistakes

    Big Mistakes

    Business
    Michael Batnick
    How to Smell a Rat

    How to Smell a Rat

    Business
    Ken Fisher, Lara Hoffmans
    Play Nice But Win

    Play Nice But Win

    Business
    Michael Dell
    The Toyota Way

    The Toyota Way

    Business
    Jeffrey Liker