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    Ebook Overview

    Recommended Ebooks

    Lean Branding

    Lean Branding

    Laura Busche
    10h 30m 0s
    EPUB
    English

    What's it about?

    Business
    Business
    Branding
    Branding

    Ebook Overview

    Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.

    This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop.

    Learn exactly what a brand is—and what it isn'tBuild a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategyMeasure your brand ingredients by using meaningful metrics to see if they meet your conversion goalsPivot your brand ingredients in new directions based on what you've learned—by optimizing rather than trashingFocus...

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